Brand Portfolio
THE INQUIRY
This bookkeeper had a DIY Canva logo and was ready to elevate and modernize it into an entire visual brand identity.
She wanted the essence of the business to stay the same. Also keeping an aloe plant in the logo and blue and green tones in the color palette.
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- Person's Name
THE SOLUTION
We wanted the business to feel friendly and approachable. This is done with rich colors and a casual, modern font.
The icon is a combination of an aloe plant and book, two elements the client wanted incorporated. It connects the entire logo suite together and creates a visual representation of the brand.
JULIE MOORE & CO
THE INQUIRY
This client started an Airbnb at the beach but doesn't want to provide the typical beach experience! She loves the color black, is targeting women seeking a "girls trip", and appreciates minimalism.
The request includes a visual identity as well as interior design direction.
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- Person's Name
THE SOLUTION
A dark and moody beach house with gorgeous details and ready for a photo shoot at every turn is sure to stand out in a sea of Airbnbs!
Sophistication with hints of visual interest was the strategy for both the decor and brand design. Feminine elegance perfect for a vacation to remember.
ALTER EGO GETAWAY
ALOE BOOKKEEPING
THE INQUIRY
Julie wanted to send out Thank You cards but disliked her branding so much she never ordered them. She didn't want to use her logo for anything.
She asked me to create a modern, elegant, but still approachable logo suite for her so that she could fall in love with her branding again.
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- Person's Name
THE SOLUTION
In the end, she has an entirely formed visual identity. We did not stop at just a logo suite but also refined her color palette and typography.
The spa-like feel the client loves acted as inspiration during the creation of this minimalist and friendly brand.